Tracee Ellis Ross’s Latest Pattern Beauty Launch is A Celebration of Black Beauty


Tracee Ellis Ross is launching a new phase of her Pattern Beauty haircare line. On Monday, Ross teased phase two of Pattern, which debuted its first collection in September 2019. “As we continue to protest and gather and strategize and hold those in power accountable and reimagine our future and vote, I am reminded that celebrating Black beauty is a part of this revolution,” Ross said in a message to her 8.3 Instagram followers. “And I’m reminded of the urgency that propelled me to persist for 10 years to create Pattern.”

Phase two will focus on a new styling collection designed to sculpt, shape, and define curls and coils with nearly 15 new products and kits. The new drop includes a hydrating mist that’s referred to as “nectar of the gods,” holding gels, styling creams, edge control, and new additions to the shower line. “It’s always been the plan to bring styling products to Pattern. Curlies, coilies and tight textures know our hair, the types of products that work for us, and what we want. We’ve been listening, and it’s been great incorporating feedback into the development of these new products. I’m super proud of how the brand and our community have come together as we continue to fulfill the beauty needs of the natural hair community,” Ross said in a statement.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

The new drop is available on June 19 or Juneteenth, which honors the day slavery formally ended in the U.S. In her announcement of the new phase, Ross spoke about the power in having a Black-owned business during a major moment in the Black Lives Matter movement. “I’m reminded the importance of being a Black-owned business and of why Pattern has been centered around the beauty of Blackness from the start,” Ross explained. “I’m reminded of the importance of being an active space where we can see ourselves. And our humanity. And our joy. And our glory. And our softness. And our strength.”

Preview Phase Two of Pattern Beauty

Pattern Hydrating Mist

“Some call this curl refresher a ‘nectar of the gods’ for its other-worldly ability to reactivate, rehydrate and protect curls from environmental stressors. Crafted with Aloe Vera, Coconut Oil and Avocado Oils to drench thirsty strands in essential nutrients.” ($7 for 3 oz, $18 for 12 oz)

Pattern Jumbo Hydration Shampoo

“Creamy, luxurious, and boosted with a blend of oils, the Hydration Shampoo gently lathers to cleanse the hair and scalp removing buildup without stripping away moisture.” ($38 for 25 oz)

Pattern Hair Pick

“Lift that crown to glorious heights with the extra-long prongs that shape, add volume, elongate, and revive styles all week long.” ($9)

Pattern Edge Control

“Style and smooth your baby hairs with this long-lasting, healthy hold formula. Aloe Vera and Panthenol nourish and protect delicate hairs without leaving white flakes or residue behind. While styling, dab along edges or apply on top of slick back styles with the Pattern Edge Tool or fingers.” ($12 for 4 oz)

In her video message, Ross referred to hair as the “portal into our souls,” emphasizing the pride she felt in making products that will serve the needs of Black women everywhere. “I’m reminded that sharing the beauty of Blackness, the power of Blackness, the importance of our Blackness—has always been urgent.”

Phase two of Pattern Beauty will be available at patternbeauty.com this Friday and Ulta Beauty in stores and online on June 28, 2020.

Editorial Fellow
Savannah Walsh is an Editorial Fellow at ELLE.com.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

This commenting section is created and maintained by a third party, and imported onto this page. You may be able to find more information on their web site.

Source link

Men’s Fashion

Men’s Accessories

Women’s Accessories

Womens Fashion

The Biggest and Boldest Makeup Trends of 2021, According to
14 Beauty Hacks No One Told You *Life-Changing Beauty Tips*
9 Splurge-Worthy Winter Skincare Staples
The Best Royal Hairstyles Through the Years
THE BEST FASHION ADVICE OF ALL TIME // & How
The 51 Cutest Sundresses Under $100
Kenzo Just Gave Your Vans a Tropical Makeover For the
5 Style Tips EVERY Girl Should Know *life changing*
31 IDEAS TO IMPROVE YOUR MAKEUP SKILLS
Pro Makeup Tips: How to Make Everything Look Good! |
7 EASY NEW TECHNIQUES THAT WILL CHANGE YOUR MAKEUP –
Full Face Of WORST Makeup Tips EVER!
DOs & DON’Ts: striping tape nail art
PROTECTIVE SLEEP HAIRSTYLES! Haircare tips for healthy & beautiful hair!
“How Often Shall I Wash My Hair?” (1911 Hair-care Advice)
Nail Care Routine
Former CrossFit Competitor Elisabeth Akinwale Shares Letter to Black Athletes
6 Things You MUST DO For A Successful Fitness Journey!
Venus Williams Walks Us Through a 35-Minute Stretching and Breathing
20 FITNESS MISTAKES TO AVOID IN 2020 || Important Fitness
THE BEST FASHION ADVICE OF ALL TIME // & How
31 IDEAS TO IMPROVE YOUR MAKEUP SKILLS
DOs & DON’Ts: striping tape nail art
14 Beauty Hacks No One Told You *Life-Changing Beauty Tips*